The client
The team at Cortechs.ai develop AI-enhanced medical imaging technology in a fast-growing field. In their game, precision and presentation are of huge importance, and with Rationale Branding leading creative direction, we were brought in to support the project from a technical and user experience standpoint.
What they asked for
Rationale needed a partner to fit into their team and build a high-performing website for this complex, competitive market. Our role was to consult on everything from UX to performance and SEO for Cortechs.ai.
Having worked with Rationale Branding in the past, collaboration came naturally. As such, we were part of project meetings early and provided crucial technical input regarding their creative direction. We also suggested various improvements for performance and user experience optimisation, so we were all on the same page when it came to the website build itself.
What we delivered
The build started with a detailed planning stage involving the client and branding partners. From here, we reviewed extensive wireframes, advised on the best integrations, and helped turn creative ambition into reliable technical delivery.
For the website development, our focus was on doing the striking visual design justice with speed, robustness, and how easily the website could be maintained in the future. We were also tasked with integrating Cortechs.ai’s CRM system to deliver a smooth customer journey from discovery through to conversion.
The result
The finished website is a beautiful combination of bold design and lightweight, technical website development that performs perfectly and is fully scalable. It’s a great example of how creative and technical teams can work together and how doing so can produce something exceptional for the client.
Speaking of the partnership, here’s what Svein Clouston of Rationale Branding had to say:
“We’ve partnered with Cazinc on a number of projects and have always found them to be collaborative, smart and dependable. Zach in particular is great to work with — responsive, thoughtful, and able to bridge the gap between strategy and execution with intelligent ease.”
Svein Clouston, Co-Managing Director, Rationale Branding
Kind words indeed! You can also check out the Cortechs.ai website here.
Work with us
If you’re a digital agency reading this with creative ideas but a gap in technical nous, you’re in the right place. We specialise in bringing your creativity to life without the fuss, and we breathe life into any digital projects you have in progress, with as much involvement as you like.
With bespoke agency support, strategy and consultation, and development and design services, get in touch to discover how we can get your next project over the line smoothly.
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